Blue Ocean | εκοL

blue ocean

Blue

approach

Red Ocean Strategy in business

is the root cause for degenerative culture

by normalizing competitiveness

there is another way :

the Blue Ocean Strategy

is a business strategy focusing on creating new market spaces rather than competing in existing ones.

new market,

new demand,

new horizons

braking the

value-cost trade off

instead of harsh competition,

better to open new paths for

collective problem solving

honestly, truly, wholeheartedly

focus

strategic profil, the value curve helps to avoid trying to be everything to all consumers

divergence

breaking away from the industry’s standard value curve to stand apart from the competition

compelling tagline

delivering a clear, truthful message that accurately reflects that strategic profile is a good way to test for a truly effective strategy

Changing Game Purpose :

True Inclusive Rewarding